I run a DTC brand and want to expand into marketplaces
- Starting point
- An established brand selling through your own website, with no marketplace presence yet.
- Objective
- Launch on the right marketplace(s) without cannibalizing your DTC margin or creating channel conflict, and get the operational side running end to end.
- Prerequisite
- Comfortable running your own website/DTC operations; no prior marketplace experience assumed.
- Expected outcome
- A live, correctly priced marketplace listing that protects your DTC economics, with catalog sync, fulfillment, and channel-level profit tracking in place.
The sequence
- Compare marketplace vs. DTC economics before you commit
- Choose which marketplace(s) actually fit your product
- Model channel-specific fees before you list
- Decide your assortment for the new channel
- Set a MAP policy so the new channel doesn't undercut your site
- Connect your catalog via feed or middleware
- Choose a fulfillment model for the new channel
- Build and optimize your first marketplace listing
- Launch marketplace advertising
- Track profitability by channel, not just in aggregate