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Product Opportunity Scorecard

Score a product idea on demand, competition, margin, and compliance complexity.

Results

Opportunity score
Assessment
How this is calculated

Scores a single candidate product idea across seven dimensions — demand, trend durability, competitive intensity, differentiation, margin potential, regulatory complexity, and sourcing confidence — on a 0-3 scale, totaling out of 21.

This scorecard structures your own judgment and research findings; it doesn't pull live market data. Fill it out after doing the research described in Demand Research and Competitive Research, not instead of it.

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