Marketplace Expansion Scorecard
Decide which marketplace to add next based on current performance and operational capacity.
Results
Expansion score—
Assessment—
How this is calculated
Unlike the Marketplace Readiness Assessment (which checks whether you're prepared to execute a specific launch), this scores whether now is even the right time to expand at all — current-channel performance, growth ceiling, operational bandwidth, and fit of the specific marketplace you're considering — on a 0-3 scale across seven questions, totaling out of 21.
A high score means the case for expanding now is strong; it isn't a guarantee of success on the new channel, which still depends on the execution factors in the Marketplace Readiness Assessment once you decide to proceed.